Sacred Elements Essentials

Visual Identity

The Problem

Following a trademark conflict, Sacred Elements Essentials needed to completely rebrand. Their existing logo lacked strategy, direction, and connection to their identity in the alternative wellness space. The client had received little creative guidance previously and was left with a visual that didn’t reflect their values or mission.

The Solution

I stepped in to rebuild the brand from the ground up, starting with a new, strategically driven logo that rooted the company firmly in its niche. The final mark is a five-petaled symbol that fuses a flower (nature and growth), a star (spiritual connection and beauty). and in spirit, the essence of the five digits on a hand (craftsmanship), We delivered not just a logo, but a meaningful identity system supported by packaging guidance and usage standards to ensure brand consistency moving forward.

“When I started my very first business, I hired a graphic artist to design my logo, which didn’t really feel anything like me or my business. It wasn’t a brand. When I suddenly needed to rename my business, I chose Kristen to guide me through creating a logo that clearly identified me and my product as a brand to my customers. Working with Kristen taught me so much about branding and I will continue working with her for keen business branding and messaging.”
Olivia MacMillan

Owner, Sacred Elements Essentials

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