Brand Strategy that Fits: Tailoring Your Brand for Clarity, Consistency, and Growth
Dressing for Success - Or Just Playing Dress-Up? If your brand were a person, would you know who it is, what it stands for, and why anyone should care? And here’s the more difficult question... would anyone else know? Or would it be that friend who changes not just their style, but their entire personality depending on who they’re talking to?...
Faith in Your Brand: Finding the Balance Between Personal Beliefs and Public Business
Passion about beliefs can be a beautiful thing, whether it’s what you eat, how you live, or what you hold sacred. Sometimes faith shows up in business not because it adds clarity or connection, but simply because the owner loves their beliefs and wants to share. That’s not quite enough. If you’re sharing your faith without context or a clear link...
Ethical Marketing: Sounds Nice, But What Does It Actually Mean?
When it comes to marketing, it’s easy to toss around words like ethical without ever defining the concept. But if you’ve ever wondered where the line is between guiding and manipulating - or felt icky about pressure-based marketing but didn’t know what to do instead - you’re in the right place. What Ethical Marketing Isn’t Let’s clear the air...
Want Brand Loyalty? The Secret Sauce Is Company Culture + Customer Experience
Company culture isn’t just an internal priority, it’s the engine that powers your customer experience. And when both are aligned, that’s when brand loyalty becomes unstoppable. Want proof? Let’s look at a brand that’s built an empire by getting this exactly right. People don’t just pay extra for fast food chicken at Chick-fil-A because of the...
Before the Ring Light: The Roots of Influencer Marketing and What You Need to Know Today
Before everyone and their dog had a ring light, I had a blog and a Canon point-and-shoot. I know, I know, it sounds like I’m about to say Back in my day. But this isn’t nostalgia for nostalgia’s sake. I was there when what would eventually be called influencing was still finding its footing. Before we talk about what it is now, I think it’s worth...
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