by Kristen Carrasco | Jul 9, 2025 | Brand Strategy, Marketing Strategy
Dressing for Success – Or Just Playing Dress-Up? If your brand were a person, would you know who it is, what it stands for, and why anyone should care? And here’s the more difficult question… would anyone else know? Or would it be that friend who changes...
by Kristen Carrasco | Jun 26, 2025 | Brand Strategy, Marketing Strategy, Messaging & Content
Passion about beliefs can be a beautiful thing, whether it’s what you eat, how you live, or what you hold sacred. Sometimes faith shows up in business not because it adds clarity or connection, but simply because the owner loves their beliefs and wants to share....
by Kristen Carrasco | Jun 11, 2025 | Ethical Marketing, Marketing Strategy
When it comes to marketing, it’s easy to toss around words like ethical without ever defining the concept. But if you’ve ever wondered where the line is between guiding and manipulating – or felt icky about pressure-based marketing but didn’t know what to do...
by Kristen Carrasco | May 7, 2025 | Marketing Strategy, Social Media
Before everyone and their dog had a ring light, I had a blog and a Canon point-and-shoot. I know, I know, it sounds like I’m about to say Back in my day. But this isn’t nostalgia for nostalgia’s sake. I was there when what would eventually be called influencing was...
by Kristen Carrasco | Apr 15, 2025 | Ethical Marketing, Marketing Strategy, Social Media
You’ve been scrolling, reading, casually minding your business, and suddenly: em-dashes. Everywhere. They’re cropping up like mushrooms after a summer rain. You can’t unsee them. At first, it’s fun… like a little grammatical scavenger hunt. Then it’s annoying. And...
