by Kristen Carrasco | Mar 13, 2025 | Brand Strategy, Visual Identity
Let’s get this out of the way: a brand is not just your logo. I repeat (gently, lovingly, but firmly): Your brand is not just your logo. It’s kind of like thinking a forest is just the trees. Brand identity is the full sensory environment and structural experience of...
by Kristen Carrasco | Mar 4, 2025 | Visual Identity
So, you’ve got a logo you love. It’s bold. Stylish. Feels just like your business. That should be enough… right? Not quite. Your logo is one of your brand’s hardest-working assets. But if you’ve only got one version of it, you’re leaving a lot of branding power on the...
