Building Families for Children – FY23 Annual Report

BFC needed to produce an annual report each year, but the process was challenging and time-consuming. Previously, reports were adapted to a generic template not specifically designed for the organization, which sometimes led to inconsistencies with BFC’s established brand identity and guidelines. With limited time and budget, they sought a scalable and sustainable solution for their annual report design that would support brand alignment and streamline future production.

I developed a polished, on-brand, and easy-to-update annual report template system designed to evolve with BFC’s needs year after year. This custom template was thoughtfully crafted to maintain brand consistency and visual identity, ensuring each report delivered a cohesive and professional appearance.

The new system streamlined the annual report production process, saving valuable time and resources while keeping BFC’s messaging and design fresh and aligned with their overall brand strategy.

Beyond template design and layout in Adobe InDesign, I provided comprehensive content management and creative direction, including:

• Serving as project manager, coordinating with staff and contractors to efficiently gather necessary information and keep the project on schedule.
• Sourcing and creating all report content, including letters from the board president and executive director, program outcomes, impact stories, donor lists, and financial statements.
• Selecting on-brand stock photography that reflected BFC’s diverse audience and commitment to justice, equity, diversity, and inclusion (JEDI), while editing and color-correcting imagery to perfectly align with their visual identity.
• Creating clear, easy-to-understand graphics to represent agency values, financial data, and program outcomes.
• Writing and editing the majority of the report’s copy to ensure an on-brand voice, clear tone, and engaging narrative.

This end-to-end approach resulted in a visually compelling and strategically aligned annual report that effectively communicated BFC’s mission, programmatic impact, and financial position – setting a high standard for future reports.

While a low-res flipbook version appears above for quick viewing, the full-resolution annual report is available to view or download directly on BFC’s website.